Structure is the Base!

First steps first.

Most people disregard the fact, that the structure of a website is the key to a successfull guide for the visitor. Guiding your potential customer to the product she searches for, guiding her to the information she needs to be convinced that she has got to the right place...

Before thinking about the look of the site, the site owner and the webdesigner should carefully consider how to present the company. If you structure your content well, not only the visitor will appreciate it, you yourself will gain knowledge and clarity about your company's position and goals.

Consider the following aspects:

- Who's your audience?
- What's your strength?
- How to attract your visitors? (not bore them)
- Why should visitors buy your product?
- What information do they need to be convinced?
- If they decide for you - make them feel comfortable!

Apart from that, you should consider what search engines think about your site... You might move on to the content page to gain more information about.